After years of petitions, Band-Aid will now launch a new line of bandages in a range of different skin tone colours — from beige to dark brown — to “embrace the beauty of diverse skin,” the firm announced.
The bandage brand, which is owned by Johnson & Johnson, said it plans to roll out the new product in solidarity with the Black Lives Matter movement amid protests against racial injustice and the death of George Floyd.
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We hear you. We see you. We’re listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community. We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you. In addition, we will be making a donation to @blklivesmatter. We promise that this is just the first among many steps together in the fight against systemic racism. We can, we must and we will do better.
The news was largely met with support on social media, with most applauding the company for finally catering to all of its customers.
“Some will say it’s not enough, others will say it took too long. While there’s no arguing both points, if this is what it takes to make progress, I’ll take it,” shared one Twitter user.
For years, advocates have petitioned the brand to produce a broad range of skin tones.
The company didn’t say when the new Band-Aids would hit the shelves.