After giving out pairs of shoes to select festival attendees during the first weekend of Coachella, Donald Glover has officially announced his new partnership with Adidas.
“Rich is a concept,” Glover stated in the press release for the shoes. “With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like.”
The designs will officially become available beginning April 26.
The partnership has been announced with a series of short, self-referential advertisements starring Glover and comedian Mo’Nique, who incessantly teases him throughout each of the ads. Watch a compilation of those below.
The “Donald Glover Presents” shoes will be available April 26.