After establishing herself as one of the most popular singers worldwide, Rihanna dove into different territories by proving that she can be a make-up mogul as well.
Then, she launched Savage x Fenty to compete with all the lingerie retailers, earning her keep there as well.
She’s also become a successful actress in between albums. The multi-talented businesswoman knows how to get what she wants and as of late, she’s been working her body to promote the hell out of her lingerie line.
With Valentine’s Day coming up soon, the pop star teased what we can expect out of her Savage collection.
Her marketing strategy was similar to the one she used this winter; show some skin and the money will come.
The new collection is much like her make-up brand: inclusive and wide-ranging. In the past, Rih has had models of all shapes, sizes, colors and abilities on her runway and this is more of the same.
Predominantly red and pink styles have been introduced for the season as Rihanna rocks cut-out heart underwear.
The artist told Vogue, “Lingerie is not just about exploiting the female body, it’s about celebrating it and that’s what Savage x is all about.” Take a look at how she’s innovating in the lingerie world here.