Forever 21 apologized after it was criticized on social media for using a white male model to sell a sweater inspired by the 2018 hit film “Black Panther.”
The store’s website showed pictures of a sweater that read “Wakanda Forever” being worn by a white male. The phrase was made popular by the Marvel film that chronicled the story of Black Panther, a superhero from the fictional African nation of Wakanda.
Social media users criticized the store for using a white model instead of a person of color.
“Hey Forever 21, in what universe did you think it was OK to feature a white model in Wakanda gear? Granted, chances are you knew it wasn’t OK, but still as a former #21Men brand specialist for the company. I’m highly offended,” a social media user wrote.
Forever 21 apologized if consumers were offended by the photo of the sweater.
The store also deleted a tweet with the sweater and deleted pictures of the model wearing the clothing item on its website, Fox News reported.