The Bajan-bred entrepreneur jetted out to Dubai this weekend promote in partnership with Sephora.
Glimmering gold, perhaps in honor of the coins she’s stacking up, RiRi wasn’t afraid to roll her sleeves up either and show attendees how to use the range. A boss!
The Barbados-born celebrity taught fans how to “Shine Bright Like A Diamond” with a clutch of useful make-up tricks demonstrated by a pair of handpicked make-up artists — Priscilla Ono and Hector Espinal.
The event, the location of which was only unveiled two days prior due to security reasons, was co-sponsored by Sephora. Proceeds from the charity event will go to Dubai Cares, an organization that works with UN aid agencies and international NGOs in an effort to improve children’s access to education in developing countries.
A more-mature-than-expected crowd of over-excited beauty bloggers descended on the ballroom, with calls of “work it!” and “I can’t believe this is happening” heard as they posed for a seemingly never-ending litany of photos.
The crowd then flooded into the ballroom for the event, which kicked off at a very delayed 3.50 p.m. local time.
They erupted into cheers as Rihanna, swathed in a gold silk robe and a glittering necklace, took to the stage. She was followed in by surprise guest Halima Aden, the hijab-wearing US-Somali model who has been taking the fashion world by storm as of late.
Rihanna went on to talk to fans about her make-up ethos, saying: “You want something that makes you look like your make-up was done five minutes ago, always.”
The make-up artists went on to create a series of looks using products from the range, and made sure to rely heavily on the recently released Moroccan Spice palette, which was launched earlier this year.
The launch of the product was not without its controversy, however, as detractors accused her of cultural appropriation over the palette at the time.
For her part, Rihanna did not address the backlash, but said the palette was inspired by her trips to Morocco, garnering cheers from Moroccan audience members at Saturday’s event.
Fenty Beauty, named 2017’s best innovation by Time Magazine, just celebrated its first birthday by releasing two new diamond-themed products. Diamond Milk Gloss Bomb — a “dewy highlight for your lips,” according to a press release — and Diamond Bomb, a face and full-body highlight that gives wearers a shimmering glow.
Via: Arab News