Jesse Williams Receives Backlash For Promoting Emmett Till Movie With Nike Memes

It was announced on Monday that Williams make his directorial debut with the film Till, based on Mamie Till-Mobley’s fight for justice after her son 14-year-old son Emmett was brutally murdered in Mississippi in 1955.

Williams took to Twitter to celebrate the announcement with some rather interesting—and infuriating—images.

In a series of now-deleted tweets, Williams superimposed the Nike slogan associated with the new Colin Kaepernick ad over several photographs of Mamie Till-Mobley including one in which she stands sobbing over her son’s casket. The hashtag #TiLLtheMovie appeared in each tweet.

“Believe in something. Even if it means sacrificing everything,” was on each of the images on Twitter. Williams also posted two of the photos to his Instagram account, this time with the words “TILL” and “Coming soon” at the bottom of each image.

Williams has since deleted the Instagram posts as well.

It is likely that he came to his senses very quickly, but he surely saw the immediate backlash on Twitter as well. His name became a trending topic shortly thereafter, and there’s nothing like having your name trending for the wrong reasons.

Mamie Till-Mobley did not make the choice to have white racists murder her son. It wasn’t a sacrifice, and to paint it as such for the sake of jumping on a current trend is both disgusting and disrespectful.

Williams has not publicly acknowledged the gaffe, nor has he apologized for it—but he should.

Till’s family has given their blessing for the movie to be made. If to no one else, he owes them an apology.

Via: The Grapevine