Outrage over Nike’s decision to make Colin Kaepernick the face of its new ad campaign has prompted some to protest by destroying their Nike products.

The former San Francisco 49ers quarterback, who was the first NFL player to popularize social justice protests during the national anthem, tweeted an image on Sunday from Nike’s 30th anniversary “Just Do It” campaign of his face accompanied by the words “Believe in something, even if it means sacrificing everything.”

A couple hours after the announcement, country musician John Rich posted a photo on Twitter explaining that his band’s sound man, a former Marine, had cut the Nike logo off of his socks.

Dozens of videos and photos went viral in the hours that followed of social media users burning their Nike products, tearing them up or placing them in the trash in protest of the company’s decision to tap Kaepernick for its ad campaign.


Nike did not immediately respond to a request for comment about the protests from some customers.

Numerous social media users mocked those who destroyed their own property, or posted videos and photos supporting Nike’s decision.


While Kaepernick has been out of the league, dozens of other NFL players have taken a knee, raised a fist or remained off the field during the national anthem to protest social injustice.

President Trump has lashed out at protesting players, declaring they should be fired and suggesting they don’t belong in the country.

Via: The Hill