The New York Times shined their light on Joe Budden, no ever one asked for the recognition, but deep down you’d think it brings him eternal joy.
The New York Times is among the most prestigious publications ever to see print, and Joe Budden is their distant relative by way of South Jersey. To be fair, it’s not uncommon for native New Yorkers to relocate beyond state lines once they grow tired of all the ruckus.
News assistant Iman Stevenson visited Budden at his Jersey residence, where no topics were left unturned. Budden even willingly spoke about lingering domestic violence allegations he has yet to push past.
“Even if you’re innocent of those things, therapy teaches you to always pay attention to the part that I played in things,” Mr. Budden said. “I didn’t do any of that stuff, but how did I get here? I frequented strip clubs, I popped pills. My life was in disarray. It made me say: No More.”
The article does a great job of accounting for his life journey, his struggle with substance abuse, the wrap of being an “absentee parent,” basically everything was up for grabs in all its candor.
Budden credits business manager Ian Schwartzman with helping shape his second break as a media personality. It was Schwartzman who first envisioned Budden as the “Howard Stern of Hip-Hop” after witnessing the ease with which he navigated vlogging and social media platforms.
This wasn’t how Joe Budden planned on becoming famous. In fact, he didn’t plan much of anything. Now he’s on the charts, but not for his music.
Instead, as of Thursday, Joe Budden has the No. 1 podcast on the iTunes music podcast chart — five slots ahead of the NPR standard-bearer “All Songs Considered.” The Joe Budden Podcast With Rory and Mal is produced at a friend’s house in Queens.
Mr. Budden had a brief taste of mainstream success as a rapper with a Top 40 hit in 2003 before his career stalled. Now he has become a kind of volatile elder statesman of hip-hop, holding forth on his podcast, social media and YouTube before an audience of millions.
His soliloquies and tirades, whether a careful examination of a rap diss or a nuanced defense of XXXTentacion, the controversial young rapper who was murdered in June, lend him a credibility he never quite had as an artist.
Mr. Budden is now banking on a new partnership with Spotify to expand on his success. Starting this fall, his podcast will stream exclusively on that platform. (He plans on still uploading videos of the show on YouTube.)
The goal, according to Courtney Holt, head of studios and video at Spotify, is to “develop out not just this show, but other shows in the future.” When asked why he thought Spotify was the best home for his show, Mr. Budden said simply, “They weren’t afraid of me.”
He also addressed the domestic violence allegations that dog him. “Even if you’re innocent of those things, therapy teaches you to always pay attention to the part that I played in things,” Mr. Budden said. “I didn’t do any of that stuff, but how did I get here? I frequented strip clubs, I popped pills. My life was in disarray. It made me say, ‘No more.’”
Via: NY Times