The Black Lives Matter movement began in 2012 in response to the killing of Trayvon Martin and has since become a rallying cry heard around the world. While many celebrities, brands, and companies have shown support for BLM, many have criticized the exploitation of the movement for profit.
The internet is not happy with fashion brand Port 1961’s use of the organization’s title and other symbols of black power in their Spring 2018 clothing line. People think Ports 1961 is not merely appropriating the movement, but they are also attacking its message by broadening the term “Black Lives Matter” to “Every Color Matters” and “Only Love Matters.”
One Twitter user expressed her perspective on the brand conflating the BLM movement, posting, “When Ports 1961 basically does a repurposed ‘All Lives Matter’ collection + puts all the #resist pieces on the Black models. V token-y.” She went on to explain further, “Like, I really need designers to sit quiet instead of co-opting movements they have zero clue about.” Another wrote, “The Ports 1961 spring 18 runway adds insult to murder. #PhilandloCastile.”