Job seekers may soon have another platform for their search: Facebook recently announced that it was testing a feature that would allow companies to post jobs directly on the social media site, offering competition for job sites such as LinkedIn and Indeed.
“Based on behavior we’ve seen on Facebook, where many small businesses post about their job openings on their Page, we’re running a test for Page admins to create job postings and receive applications from candidates,” a Facebook spokesperson told TechRepublic. The company declined to offer any other information.
The move marks another foray for Facebook in engaging users in aspects of life beyond connecting with others. In October, the social media giant launched Marketplace, a page to buy and sell items with people in your community. Around the same time, it also announced the release of Workplace, a communications and collaboration platform for professionals.
For job seekers, Facebook has a competitive advantage against LinkedIn when it comes to user bases: Some 1.79 billion people have Facebook accounts, compared to just 467 million people with LinkedIn accounts. Most of LinkedIn’s revenue comes from charging corporate recruiters to connect with job candidates.
“Facebook wants to be the one stop shop for people online,” Hyder said. “This is great news for job seekers, especially in the tech field, because if the old adage is true—that friends and your network is what gets you your next job—that just got a whole lot easier.”
Facebook also knows it has lost some younger users to Snapchat, Hyder said, and executives want to continue to entrench it as a mega giant—not a company that fades with time.